King Bros is a third-generation family firm, and we’re very proud of our history and subsequent path taken to becoming the region’s leading foodservice wholesaler.
We’ve been based on the same site at Orton Waterville, Peterborough, for more than 70 years, starting life out as farmers with 300 acres of land. Indeed, we have been supplying caterers since day one, with the family taking animals by train to London to sell to hotels.
Like many farmers, we diversified our offering and entered the frozen poultry market, which included investing in an on-site freezer.
It’s a cliché but we really do owe our success to our members of staff. The family ethos of the company plays a key role in attracting and retaining talented people. In fact, David Barton, who retired in February 2019, was with us for more than 50 years and held many roles across the company. And other members of the team have been with us for more than 15 years, with this continuity helping to forge strong and long-lasting relationships with our customers.
We employ 35 people in total, with the majority living in the local area and 50 per cent either walk or cycle to work. It’s fantastic to know we are supporting the local community with good employment opportunities.
King Bros has always liked to lead the way, and the freezer allowed us to become one of the first five companies in the UK to stock McCain’s chips!
Again like many farmers, our land was compulsory purchased to build residential properties. The family regrouped and made the decision to focus on frozen products, and as time went on we developed a reputation as the go-to foodservice wholesaler in the area.
WHO WE SERVICE
We supply to all types of caterers from roadside truck stops to 5* hotels. If you’re passionate about the food you serve, wherever you serve it, we can help.
After serving the catering trade for over 70 years we have built up an extensive range of quality catering foods and sundries.
We are continually striving to update our product range to meet the needs of all our customers.
Fairway Foodservice Membership
Fairway Foodservice is a well-respected buying group, and our membership with them has been instrumental in our success.
In fact, back in the 1980s, we, along with the majority of other smaller independent wholesalers, were struggling to compete with national firms able to offer a wider range of products at smaller prices due to the ability to bulk buy.
We had seen Fairway’s products on the backs of wagons so made an enquiry about joining and the rest is history! If we hadn’t joined Fairway, we would have struggled to survive and we might not even be here today.
Fairway brings the buying power and we pass on those cost savings to our customers. It also gives us access to their unbelievable own-brand range, which is the highest quality own-brand range on the market – it’s also as good, if not better, than branded products.
Visit www.fairwayfoodservice.com to find out more.